ASOS- Apologies Seen On Screen!

I think it’s safe to say we all know whom ASOS are- but for those who don’t, it’s only one of the largest online fashion retailers there is. So to make a mistake on social media, as large as calling someone a man, is just social suicide.

We all know that Jodie Marsh has been in training and has competed in many body building competitions, showing off her muscular, trim and toned body to all of the world to prove she can do something if she puts her mind to it. Well ASOS clearly didn’t agree with her decision.

After a man tweeted in to ASOS asking if they could use more manly models to portray clothes on those who are fitness fanatics, they quickly responded with a hurtful comment regarding Jodie Marsh.

The glamour model/ body builder is extremely well known for her anti-bullying campaigns so of course when she became the victim, Jodie went on an absolute twitter rampage when she saw this comment from ASOS. Not only Jodie, but also pretty much everyone on twitter had something to say about this. Including myself who indeed tweeted! 

ASOS returned to Jodie’s tweet by stating they were truly sorry and agreed they should never have tweeted it as well as posting a letter they had written to her.

However that did not win over her fans and the rest of twitter who continued to tweet ASOS explaining they were bullies.

All I can say is, what an absolute PR disaster! ASOS were fully in the wrong in this situation, however dealt with it well by taking responsibility for their actions and apologising, but that just isn't going to cut it. To mock a CELEBRITY over social media? You have to be kidding right? I’d love to know who is in charge of the social media for ASOS, I bet they’re in trouble!

Sorry ASOS, you’ve just taken a hit to your reputation.

Jodie- 1

ASOS- 0 

Liv x